My career has been a journey through luxury, design, and brand management across Asia. It began in Tokyo at Intercontinental Trading Corporation, where I helped establish The Cigar Club—an innovative retail concept that offered not just cigars, but curated experiences like tastings and private dinners. Its success drew the attention of luxury brands such as Cartier and Harry Winston, who partnered with us to create exclusive client events.

This led to an invitation from Estée Lauder, where I joined the Aramis division and worked on the Japanese launch of Tommy Hilfiger Toiletries, followed by Donna Karan Fragrances, Lab Series for Men, and La Mer. My tenure culminated in my appointment as Brand General Manager for MAC Cosmetics in Japan.

In 2006, I became Chief Marketing Officer at CHANINTR in Bangkok, where I helped shape the brand into a leader in luxury living through design-driven initiatives. After six years, I transitioned to Ralph Lauren Home, representing the brand across Asia until 2020.

Today, I have come full circle, rejoining CHANINTR as a consultant. With over three decades of experience, I continue to focus on creating meaningful, enduring brands in the luxury and design space.